Gumdesign

Gumdesign is a studio composed of Gabriele Pardi, architect, and Laura Fiaschi, designer and graphic designer. The studio was established in Viareggio in 1999 and operates in the fields of architecture, industrial product design, graphics and art direction for companies and events.
 
Their current and past clients include important brands such as Yoox Net-a-Porter, Fiat, Max&Co, Mercedes-Benz, Biennale di Venezia, Triennale di Milano, De Castelli, Napapijri, Nastro Azzurro, Red Bull Italia, and Swarovski Italia.
 
Over the years they have received numerous international prizes in architecture, design and graphics competitions. Their projects can be found in the permanent collections of numerous museums, including the Triennale in Milan, the Glass Museum in Shanghai and the MoMa in San Francisco. From 2009 to 2016 they were selected four times in the ADI Design Index of the Compasso d’Oro, in the categories ‘Business Research’, ‘Graphics’ and ‘Design’.