Uto Balmoral

Uto Balmoral is a persona designed to embody a concept of design where the designer becomes part of the project itself. This idea was conceived as a critique of the “designer-as-brand” phenomenon prevalent in contemporary design. Uto’s approach is characterized by a balance between the desire to reveal and the need to conceal, exploring a creative language that goes beyond aesthetics and functionality, imbuing design with deeper expressive and metaphorical meaning.